Tristar Driving School not only provides driving courses and driving lessons to learner drivers but also trains driver instructors themselves – all to Advanced Driving Instructor (ADI) standards. With locations in Alsager, Stoke-on-Trent, Essex, Nottingham, Edinburgh, Derby and Mansfield; Tristar Driving School has recently launched their brand new website which incorporates a new blogging system which can not only be accessed by the website administrator but the driving instructor who resides in one of each of the areas. This means that many expert driving instructor are, in effect, contributing to the blog rather than just one voice taking the limelight.
So what is the main purpose of the Tristar Driving School Blog? Well, most and the research does show that most of the driving school websites out there have copy which has very high commercial intent. This is to say that this website written content is aimed at winning new business – getting new learner driving on driving courses. What the owners or management of most driving schools fail to realise is that the search for a good driving school can start before the new learner driver is even old enough to learn to drive or have received or provisional driving license. Some learner drivers might even want to find information about becoming an ADI when they’ve been driving long enough and gained the relevant experience. The team behind Tristar Driving School decided that the website itself could serve two purposes, the first and primary purpose would be to sell driving lessons and get enquiries from targeted traffic, indeed this is the main objective of any driving school. But the secondary purpose which is the develop the website has a resource of driving lessons information, driving schools information (general not a directory of driving schools) and driving instructors (their qualities, etc) as well as driver safety and even where to get a provisional drivers license. These factors would all be combined to form not only a knowledge base of information but also a portal to authority websites such as GOV.UK sites about driving safely and other related learner driving information.
Tristar Driving School are one of the first driving schools in the UK to put together this type of growing resources of information and the Blog itself exists to facilitate the less informational aspects of the site which support those parts of the website which have a higher degree of commercial purpose.
Tristar Driving School is proud of their new blogging strategy and have big plans to make the Tristar website the dual purpose website that it can be – both a marketing tool as well as a useful resource of information which can provide the right information and answers common or frequently asked questions that learner drivers do tend to ask.